Apparently Living Green is rubbing off on people around the country in a larger way. According to the Better Homes and Gardens Real Estate “Living Green” Consumer Survey almost 50% of homeowners would spend $2,500 or more on greening up a home for resale.
According to Better Homes, “A survey conducted at home shows in 15 cities across the country gauging consumer environmental practices suggests that many Americans are going green when it comes to their homes. Despite “cost” being singled out by 36 percent of respondents as the greatest impediment to going green, half of those surveyed have paid more money for an energy efficient product in the past 12 months and one in three homeowners (30%) claim they would be willing to spend $5,000 or more on green improvements to increase a home’s appeal to potential buyers. The findings are the result of the Better Homes and Gardens Real Estate Living Green Consumer Survey.”
These sellers are quite right in their assumptions. In a Buyers’ market like we find ourselves in today, there has to be some way to make yourself different. To set your house apart from the competition is key, and Green Living is making a strong headway now a days with concerns over the environment.
“As their environmental awareness grows, American homeowners are beginning to take action on green issues and are willing to spend their money accordingly,” explained Sherry Chris, president and CEO, Better Homes and Gardens Real Estate. “These survey results confirm homeowners are identifying greater value in green and when the time comes to sell their homes, they will look to convert high consumer awareness levels on the green issue into a market differentiator.”
